Every design service promises fast delivery. Most have asterisks. Here's how the "Ready" system keeps the 48h SLA meaningful.

Ready Rules: How 48h SLAs Stay Honest

"48-hour delivery" sounds like a marketing claim. It can be. But when the definition is precise and the rules are enforced by software rather than promises, it stops being a claim and becomes an operational commitment.

The Critical Term: What "Ready" Means

The 48-hour clock starts when a brief hits Ready status. A brief is Ready when all four conditions are met:

1. The deliverable is clear: What is the specific output? A landing page hero section redesign. A 15-second motion clip for LinkedIn. A five-slide deck refresh with specific updated content. Not "something for the next campaign."

2. Specs and assets are provided: The design specs (dimensions, file format, platform), brand assets (logo, fonts, colors), and any required images or copy are either provided or explicitly confirmed as "use existing."

3. One decision owner is assigned: One person on your side approves. Not "anyone in Slack" — a named individual. When the team disagrees on revision direction, the decision owner resolves it. Without this, revision cycles go infinite.

4. Feedback comes through the dashboard: All feedback on the task, in one place. Not in Slack, not in email, not in a separate Google Doc. One thread. This eliminates the "I saw your comment but missed Sarah's follow-up" problem.

Why These Rules Make the SLA Real

Without the Ready definition, "48-hour" delivery can mean anything. "Here's a vague brief, we need it for next week" gets submitted. Three days pass. The designer goes back with clarifying questions. Two days more. First version ships. The turnaround was "48 hours after we figured out what you wanted" — which was 10 days total.

With the Ready definition, the process is explicit: briefs that aren't Ready get flagged immediately with what's missing. The clock doesn't start until the brief is complete. And once it is, the 48-hour commitment is firm.

The Accountability Mechanism

When a Ready brief doesn't deliver within 48 business hours:

• It becomes the top priority until it ships
• A service credit is applied

This isn't a complaint resolution process — it's automatic. The tracking is in the software. If the deadline hits and delivery hasn't shipped, the credit triggers.

This is what turns "48-hour SLA" from a marketing claim into an operational guarantee.

See how the system works in practice →. Start with pricing →.